Hudson’s Bay is preparing to revive the fortunes of a Canadian discount retail chain with plans to bring back the Zellers brand. The parent of department stores Lord & Taylor and Hudson’s Bay said on Thursday that it would buy the intellectual property and inventory of the defunct chain for $1.1 billion. The deal, which also includes a licensing agreement, will allow Hudson’s Bay to make use of the Zellers brand and name in its stores, online and in its other operations, such as its home improvement chain Home Outfitters. The acquisition is the latest move by Hudson’s Bay to expand its e-commerce operations, which have seen sales jump by 21% over the last year.

Hudson’s Bay, Canada’s oldest retailer, will rebrand and relaunch a discount chain in an effort to capture a share of the resurgent retail sector. The company, which spans department stores, home goods and fashion brands, will re-emerge as Zellers Canada, a discount format that will operate under the Zellers brand in most locations across the country. The chain will open 40 to 50 locations in 2017, CEO Michael Medline said on Thursday. The relaunch will be a “significant” investment for Hudson’s Bay, which had $4.8 billion in revenue last fiscal year.

Canadian retail giant Hudson’s Bay Company plans to resurrect its defunct discount chain Zellers in a bid to catch up with Amazon. The move comes as traditional malls and department stores are struggling to keep their heads above water in the face of online shopping. Backed by a group of Chinese investors, Hudson’s Bay is hoping to use Zellers’s name, logo and other intellectual property to build a retail chain that can compete with Amazon. The original Zellers was an iconic Canadian brand, with more than 1,000 locations across the country.